New update and live event will benefit Panthera’s real-world tiger conservation efforts in commemoration of Global Tiger Day
NEW ZEALAND, Wellington, July 27, 2018 – Leading games publisher PikPok® today launched their “UNTAMED” live event for smash hit videogame Into the Dead® 2.
Beginning today and running through August 3, UNTAMED will feature two all-new tiger companions available to purchase. For the duration of the event, 50% of net proceeds for all tigers purchased will be donated to Panthera, the global wild cat conservation organization, in support of their wild tiger conservation efforts and in commemoration of Global Tiger Day on July 29, 2018.
In Into the Dead 2, players journey through the zombie apocalypse in a race to save their family. Armed with an arsenal of powerful weapons, players must fend off ever-increasing zombie threats while crossing treacherous terrain. Since launching on October 13 2017, Into the Dead 2 has achieved more than 18 million downloads.
In addition to the new tiger companions, the update will feature a new Daily Missions feature, and a new story wherein protagonist James must team up with a tiger to escape the encroaching zombie hordes and a forest fire.
“The highly engaged fan-base of Into the Dead 2 provides a great opportunity for PikPok to partner with Panthera in their efforts to bring critically endangered tigers back from the brink of extinction,” said Mario Wynands, Managing Director of PikPok. “With the Untamed update, players can enjoy impressive new features and content while joining us in making a meaningful and positive real-world impact.”
Into the Dead 2 is available for free from the App Store on iPhone, iPad, and iPod touch at http://l.pikpok.com/itunes/dr2?c=press or from Google Play at http://l.pikpok.com/play/dr2?c=press
ABOUT PIKPOK
PikPok is a leading publisher of great games across mobile, tablet and desktop. With a portfolio of original, licensed, and third party developed properties, PikPok delivers games that appeal to all consumers with pick-up-and-play gameplay, high-quality art, and immersive audio design which provide rich game experiences. PikPok has released multiple critically and commercially successful games including the popular Flick Kick® series, BAFTA nominated Super Monsters Ate My Condo™, Into the Dead®, Shatter®, and more. Steal a moment, and play a game from PikPok.
For more information on PikPok, please visit www.pikpok.com
and www.facebook.com/pikpokgames
ABOUT PANTHERA
Panthera, founded in 2006, is devoted exclusively to preserving wild cats and their critical role in the world’s ecosystems. Panthera’s team of leading biologists, law enforcement experts, and wild cat advocates develop innovative strategies based on the best available science to protect cheetahs, jaguars, leopards, lions, pumas, snow leopards, and tigers and their vast landscapes. In 36 countries around the world, Panthera works with a wide variety of stakeholders to reduce or eliminate the most pressing threats to wild cats—securing their future, and ours. Visit panthera.org.
CONTACT
Edouard Favier
Marketing Director
PikPok
edouard@pikpok.com
+64 4 471-2638