PikPok® and Mondelez International bring snack sized gaming fun to customers
Leading mobile games publisher PikPok® along with mobile group Carnival Labs and Mondelez International, Inc. (Nasdaq: MDLZ) announced the launch of the OREO: Twist, Lick, Dunk App for iPhone, iPad, and iPod touch, available today from the App Store.
In the game OREO cookie fans will experience the classic OREO twist, lick, and dunk in a whole new way. Putting their skills to the test, players twist, lick, and dunk flying groups of OREO cookies into refreshing virtual milk, looking to beat their own scores and those of friends and strangers alike. Dozens of flavor and special edition variants of OREO cookies released over of the 100 year life of the brand can be unlocked, providing additional gameplay boosts and bonuses, and a glimpse into the amazing depth of the delicious OREO product range.
“We are delighted here at OREO to release our first gaming app. This is an important step for OREO and Mondelez International, as more users continue to connect via their iPhone, iPad, and iPod touch,” said Cindy Chen, Marketing Director for OREO. “We believe this is the perfect partnership between the digital and real worlds, taking the act of dunking OREO cookies to the App Store.”
The OREO: Twist, Lick, Dunk App for iPhone, iPad and iPod touch features:
“I’ve always been a fan of OREO, so being able to bring this app to life in collaboration with Mondelez International has been a real treat,” said Mario Wynands, Managing Director of PikPok. “It’s great to know that cookie lovers everywhere will be able to satisfy an OREO yearning with our digital gaming snack.”
“This is an important first step for one of Mondelez International’s flagship brands,” said Guy Horrocks, CEO of Carnival Labs, a Mondelez mobile marketing partner. “We saw a unique opportunity to pair milk’s favorite cookie with our favorite game developer and couldn’t be more pleased with the result.”
The OREO: Twist, Lick, Dunk App features Carnival Lab’s Core Push technology which delivers gamers the latest OREO news via the Core Push Inbox.
The OREO: Twist, Lick, Dunk App is available for free from the App Store on iPhone, iPad and iPod touch.